MARKETING ASSISTANCE AND EXPORT PROMOTION SCHEME

    Export Promotion from the Micro and Small Manufacturing sector has been accorded a high priority in the India's export promotion strategy. Apart from the number of incentives and facilities including marketing assistance  to Micro and Small Manufacturing Enterprises, the following plan schemes are in operation for achieving growth in exports.

Participation in the International Exhibitions/ Fairs

Office of the Development Commissioner (Micro, Small and Medium Enterprises) is participating in some of the selected International Exhibitions/ Fairs abroad. It is purely promotional scheme to give exposure to the products of small & Micro manufacturing enterprises, which otherwise are not in a position to participate in the international trade fairs /exhibitions at their own cost. Under the scheme, exhibits of the selected export-worthy Micro & small enterprises are displayed in the exhibition that provides an opportunity to Micro & Small Enterprises (MSE) in demonstrating their capabilities before the international community. On an average, this Office has been participating in 8-10 number of International trade Fairs Exhibitions abroad every year and 100 MSEs have been benefiting. For confirm participation, the unit has to send 40% of space hiring charges of their booked space (min. 6 sq.mtr.) through concerned Director MSME-Development Institute by a DD favouring PAO (SSI), New Delhi, at least 45 days advance of the commencement of the event. The participating units will also carry/ manage their exhibits (to and fro) including custom clearance etc. If any body wants more space, they can book in multiple of 1x3 sq.mtr. on pro-rata base and would be required to pay on pro-rata basis.

Market Development Assistance Scheme for SSI exporters (SSI-MDA)

As part have the comprehensive policy package for MSMEs, SSI-MDA scheme has been announced in August 2000 and came into operation w.e.f. 30 th August 2001. With a view to increase participation of representatives of participating units, the provision of SSI-MDA Scheme has been modified recently. The major changes in the earlier scheme are as under:

With a view to increase participation of representatives of participating units, the provision of SSI-MDA Scheme has been modified recently. The major changes in the earlier scheme are as under:

1

(i)

The Govt. of India will reimburse the 75% of air fare by economy class subject to upper limit of Rs.40,000/- (Rs.60,000/- for Latin American Countries) for small manufacturing enterprises and 90% (with corresponding absolute ceiling) for Micro manufacturing enterprises.

 

(ii)

60% subsidy on space rent.

 

(iii)

Subsidy of Rs. 15,000/- per participating unit for the shipping cost of exhibits for display.

 

(iv)

The total subsidy on air fare, space rent & shipping cost of exhibits will be restricted to Rs.1.25 lakhs per unit for manufacturing enterprises and Rs.1.50 lakhs for Micro manufacturing enterprises or actual, whichever is less.

 

(v)

Any unit can avail of this facility only once a year and

 

(vi)

Only one person of the participating unit would be eligible for subsidy on air fare.

 

(vii)

The booking of Minimum 6 Sq.Mtr. is allowed but the airfare subsidy would be proportionately reduced.

2

The changes in above guidelines means that participating units will now be required to pay 40% of rental charges for their booked space and will also carry/manage their exhibits (to and fro) including customs clearance etc.

3.

The amount of 40% of space hiring charges shall be sent by a DD favouring PAO (SSI), New Delhi through MSME-Dis (Formerly SISIs)along with passport particulars plus first and last two pages of valid passport of their visiting representatives.

4.

The circulars are issued to Director, all MSME-DIs (formerly SISIs) for selection of Small/ Micro manufacturing enterprises whose products conforming to the International Standards & Quality.

5.

One SIDO officer will be deputed to each fair for coordination of MSME-India stall.

In addition, the scheme also provide for financial assistance up-to Rs. 2.00 lakhs for commissioning specific market studies and assistance for initiating/ contesting anti-dumping cases is available to MSME Association limited to 50% of the total cost of Rs. 1.00 lakh whichever is less. Provision for reimbursement of 75% of one-time registration fee paid to GS1 India (formerly EAN India) by Micro and Small manufacturing enterprises for adoption of Bar Coding (w.e.f. Ist January, 2002), and also75%of annual fee recurring for the first three years (w.e.f. 1st june 2007) To avail financial assistance under the scheme, application may be sent (in prescribed format---to see detail click here) along with requisite documents to addressing JDC (MA) office of the Development Commissioner (MSME) etc.

LIST OF INTERNATIONAL TRADE FAIRS/ EXHIBITIONS TO BE PARTICIPATED BY DC (MSME) DURING THE YEAR 2007-08

S.No.

Name of the fair with venue

Name of specific product.

1.

Christmas Market (BRNO - Republic Check [Dec 7-16 2007])

Gift, Handicraft Items and Consumer goods etc.

2.

Lyon International Fair, France (16-26, March, 2008).

Handicrafts, giftware, leather items & RMG etc.

3.

INDEE, Russia (11-14, March, 2008).

Engineering items.

Interested Micro  & Small manufacturing enterprises registered with DI/ DICs may get in touch with the nearest Director, MSME-Development Institute,(formerly SISI) for their participation etc.  or
E-Mail: adatta@sidomail.net; adatta@nic.in or may like to contact Dy. Director ( Marketing Assistance) Ph. 011-23062992/ Fax. 23061430.

Note: Applications will be received in MSME-Development Institute,(formerly SISI) 45 days before commencement of the event.